Multi-million dollar monthly frozen pizza retail sales. Two-digit increases in pizza delivery sales year-over-year for all three major pizza chains. People are looking for comfort in the global pandemic. They’re turning to pizza as their solution.
Many pizzerias and convenience stores have been prompted to think about improving their take-and-bake pizza selections by the rise in at-home pizza preparation. There are many opportunities in this category that are not directly COVID-19-related.
Why Take-and-Bake Pizza Should Be Included in Your Offers
Pizzas that are baked to order is a popular choice for customers who want to be able to take and bake.
While delighting customers is the main reason for offering take-and-bake pizza options, there are other reasons why it’s a good business decision.
- Speed of Service: Baking is done in the customers’ own homes, which saves you time and overhead costs
- Refreshed merchandise: Take and Bake is a way to sell pizza. It maximizes the impact of your products, whether you have a storefront or a pizza program.
- Food stamp recipients: Take-and-bake pizzas are generally eligible for purchase by SNAP or EBT program participants. This is mutually beneficial. You get a high-quality meal and a higher profit margin.
- Freshness: Customers perceive freshness more when they bake pizza in their own ovens.
- Value – Take-and-bakes are cheaper than home-delivered meals or limited casual dining options that come with service charges.
Take and Bake
A classic favorite is a take-and-bake pizza. But with some creativity and Alive & Kickin’ Pizza Crust products, you can make it even more delicious.
Dough balls make it easy to add baked-at-home options to your menu. You can satisfy many customers’ needs with breadsticks, calzones, or sweet cinnamon rolls.
Par-baked crusts are perfect for low-labor, high-margin pizza fries! Top with a slice of pizza, and then add the dipping sauce. Easy!
Pay attention to the value of a signature pizza. Customers will be more likely to order a pizza that is uniquely yours than one that is identical.
ALSO READ: The Best Multiple Merchandising Tips for C-Store Pizza Programs
Four Steps to Start a Take-and-Bake Pizza Business
The rise of at-home dining may outlast any pandemic-related regulations. This is an excellent opportunity to offer a take-and-bake option to your pizzeria, store, or other food establishments.
Thoughtful planning is critical to starting from scratch. This includes taking the time to plan before you launch your take-and-bake service. Several steps and considerations must be taken for pizzerias or C-stores to succeed.
- Order more ingredients to make sure you don’t run low.
- Add storage or proofing space to handle dough and other prep needs.
- Use your baking and kitchen capacity to ensure that you don’t interrupt existing services.
- Market bake and take-out options to increase profitability, reduce ingredient waste and manage labor costs
Are you considering expanding or improving your take-and-bake options? The Take-and-Bake Pizza Tip Sheet contains timely information and business insights that will help you decide. Download your copy by clicking the button below!