1 A convenience store pizza program can be a gateway to profitability since foodservice options, particularly pizza, have margins of 57%. 1This is quite a bit of money, especially when compared to the 27% average profitability of non-foodservice items at c-stores.
A worthwhile investment is making a new or reviving your convenience store’s pizza program to increase profits. These tips will help you improve your offerings and increase your business to attract pizza-loving customers.
Adding a Pizza Program to Your C-Store?
There are some logistical considerations to make if you want to add a pizza program.
- Cstore size: Is your store large enough to accommodate a pizza menu? Experts suggest that at least 100 square feet of space is needed for equipment. However, if you consider traffic flow and store layout, it could lead to cramping your design.
- Costs and labor availability: The addition of a pizza program may also require staffing, which is becoming increasingly difficult since the Coronavirus pandemic. frozen/deli pizza will remain a main focus to meet customers’ needs.
- Equipment Purchase: To run a pizza shop, you will need refrigeration and pizza ovens. Each of these items are expensive. Is it a good idea for your business and goals to spend these large upfront costs?
These practicalities can be used to assess your program’s readiness. It is smart business to build your program on solid foundation. This will help you as you make improvements.
Existing C-Store Pizza Program Revamp
Has your pizza program fallen into a rut? Although you may be offering customers their favorite toppings (the “big three” being pepperoni and sausage respectively and 34%), it is possible that your pizza program has fallen into a rut. While you may be keeping their appetites under control, are they hungry for the convenience store’s pizza menu?
Pizza is versatile and delicious. Now is the best time to make baked pies available for take-out, take-and-bake, or frozen options. You can even have simple slices to go with your favorite fountain drink. This is the perfect for merchandising .
With:
- A rotating selection of limited-time pie options that include on-trend ingredients such as artisan cheese, chicken and peppered bacon.
- You can offer options that are convenient for the quick-and-easy crowd like breakfast pizza. It helps you tap into the fastest-growing daypart in restaurants/foodservice, plus gives you a chance to offer an egg-and-ham pie — a combo that continues to gain popularity according to Technomic.3
- They can’t refuse a BOGO pizza with fuel purchase, or half-price slice night. The sky is the limit for traffic-driving food campaign.
Creative Pizza Crusts
You can make your customers happy by what pizza crusts they use. Nearly 60% of respondents to the survey voted for the crust to be their favorite element of a pizza.
Alive & Kickin’ is the preferred partner for many c-store pizza program programs. Our parbaked pizza crust has “baked bread” qualities that make them a good fit for convenience stores. They are also:
- You should allow for long storage times when storing the pizza on the shelf.
- Keep your integrity in the face of warming lights
- They are easy to store and manage, and have a long shelf-life.
- Allow for quick final baking times, which is great for efficiency in the kitchen
- You can choose from a variety of textures and styles that allow for easy preparation and flexibility in your pie style.
- Unwavering consistency, from pizza to pizza to c-store location location to location
