What consumers think about pizza

What consumers think about pizza

The stats don’t lie: Americans love pizza! Nearly 93% said they eat it at least once a week, translating to about 41 million Americans eating a pizza daily.

What is the appeal? The appeal is attributed to several reasons by consumers:

Pizza is considered the ultimate comfort food, date-night food, and party food

Many debates are sparked by the question of “the best” pizza.

All age groups love pizza

Easy to make, pizza is a delicious meal that all can enjoy.

The consumer also has definite opinions on what influences their purchases:

86% of people want to choose their toppings

Fresh, high-quality ingredients are cited by 43% of respondents

New items are a factor for 20% of consumers.

Pizza loyalty is not unusual. How consumers perceive delivery/carryout pizza, dine-in, or take-and-bake may surprise you, and how these attitudes influence their final decision.

Quick-service/fast-casual restaurants

The biggest chains like Pizza Hut, Domino’s, and Pizza Hut typically dominate the consumer’s mindshare because:

Value-centric, low price points and short turnaround combined with value-centric, low price points

Delivery and carryout options are available in most cases.

A quick and easy alternative to cooking a meal during a busy day

Online or mobile ordering is becoming more common.

Traditional Restaurants

Traditional restaurants are an excellent choice for consumers looking for an experience.

Sit-down meals that are budget-friendly and centered on a food item that can be shared rather than each person ordering their entree

Local dining and specialty pies that highlight flavors unique to a restaurant’s location

Take-and-bake froze or deli Pizza

The category is a favorite of time- and budget-conscious consumers.

Easy decisions to make when grocery shopping

A quick meal you can easily transport and prepare yourself at home

The average price of a deli pizza is $6.37, which is cheaper than other dining options.

Pizza is a popular food, and consumers have a lot of choices. To win the loyalty of your customers and their hard-earned money, you need to stand out. Alive & Kickin’ can help you with your crust. We are the experts in custom pizza dough and can provide unique crusts to keep your customers coming back.

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