The stats don’t lie: Americans love pizza! Nearly 93% said they eat it at least once a week, translating to about 41 million Americans eating a pizza daily.
What is the appeal? The appeal is attributed to several reasons by consumers:
Pizza is considered the ultimate comfort food, date-night food, and party food
Many debates are sparked by the question of “the best” pizza.
All age groups love pizza
Easy to make, pizza is a delicious meal that all can enjoy.
The consumer also has definite opinions on what influences their purchases:
86% of people want to choose their toppings
Fresh, high-quality ingredients are cited by 43% of respondents
New items are a factor for 20% of consumers.
Pizza loyalty is not unusual. How consumers perceive delivery/carryout pizza, dine-in, or take-and-bake may surprise you, and how these attitudes influence their final decision.
Quick-service/fast-casual restaurants
The biggest chains like Pizza Hut, Domino’s, and Pizza Hut typically dominate the consumer’s mindshare because:
Value-centric, low price points and short turnaround combined with value-centric, low price points
Delivery and carryout options are available in most cases.
A quick and easy alternative to cooking a meal during a busy day
Online or mobile ordering is becoming more common.
Traditional Restaurants
Traditional restaurants are an excellent choice for consumers looking for an experience.
Sit-down meals that are budget-friendly and centered on a food item that can be shared rather than each person ordering their entree
Local dining and specialty pies that highlight flavors unique to a restaurant’s location
Take-and-bake froze or deli Pizza
The category is a favorite of time- and budget-conscious consumers.
Easy decisions to make when grocery shopping
A quick meal you can easily transport and prepare yourself at home
The average price of a deli pizza is $6.37, which is cheaper than other dining options.
Pizza is a popular food, and consumers have a lot of choices. To win the loyalty of your customers and their hard-earned money, you need to stand out. Alive & Kickin’ can help you with your crust. We are the experts in custom pizza dough and can provide unique crusts to keep your customers coming back.