The Best Multiple Merchandising Tips for C-Store Pizza Programs

The Best Multiple Merchandising Tips for C-Store Pizza Programs

Consider this: 93% of Americans live within 10 minutes of a c–store. 1 A large number of people can visit c–stores. NACS data support that choice, with consistent growth in c–store sales, especially in prepared food.

Pizza is a prepared food category. It’s also the most popular meal choice for 83% of diners who eat it at least once per month. 2 This opens up enormous opportunities for convenience store pizza delivery programs.

Multiple Merchandising: Adding Service Options for C-Store Pizza Programs

It’s not surprising that pizza is so famous. It is a strong sales driver and likely influenced your decision to open a store pizza shop. While offering limited-time or unique flavor combinations may be appealing to customers, building loyalty over the long-term is all about how you get pizza to hungry customers.

Take-and-bake pizza is a favorite among the cstore crowd. It’s simple to pick up and transport, it’s a delicious meal, and you can even make it at home by simply popping it in the oven.

Take-and-bake pies shouldn’t be included in convenience store pizza menus. Customers like variety, and multiple merchandising allows them to have it.

Take-and-bake is not the only option. Here are some other ways to serve different types of pizza:

  • Hot by the slice: Grab and go at its best (On average, Americans consume 46 slices of pizza each year). 3
  • Hot whole pies ready to go straight from the warming station
  • Frozen whole pies: This traditional freezer case offers frozen whole pies that customers enjoy at retail.

No matter how many merchandising options you use, quality pizza is and will always be important to customers in c-stores. Par-baked crusts are a great choice for maintaining high quality standards in your convenience store’s pizza program.

First Word in Last Mile Fulfillment

Combining the flexibility of last-mile fulfillment with multiple merchandising options, it is almost certain to win for C-Store Pizza Program Profitability.

The pandemic pushed 68% of North American C-store owners to rely more on technology for in-store delivery and mobile ordering.

Last-mile fulfillment serves two purposes. This allows customers to be informed about the various merchandising options available for pizza and eliminates any barriers that might prevent them from ordering. It’s a win for both customers and the c-store pizza program.

Partner with Alive & Kickin’ to ensure quality. Alive & Kickin’ has the right solutions to all your merchandising requirements, including delicious par-baked pizza crusts that will delight customers and increase profits. Learn more in our guide, Par-Baked Pizza Crusts: 4 Key Benefits for C-Stores. To download your copy, click the button below.

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