At least 80% of people are estimated to search for restaurants on the Internet. To keep up with your competitors and grow your business, you must build a robust social media network for pizzerias.
Social media marketing is not as difficult as you think. The key to success is aligning your goals and brand with the right social networks and implementing best practices to increase visibility and reach.
Best Platforms
Trying to choose the right platforms to represent your brand cannot be very comforting. With 65% of the population using Facebook, Twitter, and Instagram, starting with these platforms is a good idea.
These four networks are also particularly restaurant-friendly. Here’s why:
Facebook has a “business” page option. This means you can create an official page for your pizzeria, which your customers don’t need to “friend” you to view. Facebook’s analytics allow you to track your traffic and other metrics. However, the main benefit is the ability to upload videos and photos and interact easily with your followers. People eat with their eyeballs!
Twitter has a reputation for being a short and sweet way to communicate. It’s easy to share in 140 characters, making it ideal for quick announcements of deals, news, and information about places. Twitter, like Facebook, is an excellent place to use visual storytelling. You can boost your sales by tweeting photos or videos of delicious food around lunch or dinner. You can also create hashtags that encourage interaction and sharing.
Instagram is about hashtags and photos. Imagine it as an opportunity to showcase your food, employees, and culture. You can do this by taking casual photos. Instagram can also be a powerful tool for building loyalty. You can also increase social media shares by holding photo contests centered around your followers’ love of pizza.
Users of Pinterest are passionate about sharing their favorite things. Create a board that features your food, recipes, and other exciting content to make it easier for people to “pin” and fall in love with your pizzeria. Pinterest’s focus on shared content makes it a great place to gain online visibility.
Best Practices
More is needed to have a social media account. It’s another thing to make them work for you. It requires some effort in terms of time, communication, and content.
Time
You need to post frequently to keep your audience interested in and engaged with social networks. This means managing interactions daily.
It may seem like a great idea to “divide & conquer” these tasks among several people, but it can lead to a loss of consistency in your messaging and positioning. Consider hiring or designating one person to oversee all social media. It’s both time- and cost-efficient.
Content
You have the attention of online users. What will you say?
Focus on your area of expertise, your pizzeria, and pizza. Share some interesting stats on pies, and link them to a daily deal. Talk about the ingredients you use in your pies. Take photos of your employees and showcase your workplace culture. You will find that your followers love new content.
Ask your fans to speak about pizza-related topics instead of you.
Communication
Keep the conversation and content relevant for your brand and customers. It may be funny, and you may get hits, but posting the latest viral video won’t help build your online business or following.
Create your pizzeria’s social media network with The Beginner’s Guide to Pizza Restaurants. You’ll learn how to use social media to generate buzz for your pizzeria, engage customers and share news. Click the button below to download your free copy.