How limited-time offers drive C-store and Pizzeria sales

How limited-time offers drive C-store and Pizzeria sales

Pizza shops and convenience stores always look for ways to get an edge on their competition, especially during a pandemic. Pizza is famous, convenient and easy to deliver. But how can pizzerias or convenience stores ensure their customers pay attention to them?

Enter the limited-time offer (LTO) for c stores and pizzerias. LTOs, which have been a part of marketing plans for savvy operators for years, are now being prioritized and used as essential sales tools.

Three ways customers respond to limited-time offers at C-Stores and Pizzerias

LTOs work because they encourage three factors that motivate customers to act:

A sense of urgency: Setting a deadline on your LTO or a quantity limit will encourage customers to act quickly, which is a great way to increase traffic.

FOMO is real. Social media’s introduction has created a fear of missing out. According to research, 56% of people fear missing out on events, news, or deals. 1 LTOs encourage customers to interact with your offer “now” to be part of a select group who got in on the deal.

Attractive pricing: Who doesn’t love a good deal? Customers see a bargain on an LTO as an impressive win since they are paying less for premium products.

Add Extra LTO Appeal

You can increase your chances of getting customers to respond by using these simple strategies:

Bundle: Your customers love your pizza but may need to be aware of other pizza-inspired innovations such as appetizers, pizza fries, or sticky-sweet Cinnamon Rolls for dessert. Bundle deals are a great way to get customers interested in a wide range of products. It’s not like they will buy the pizza, but an extra dollar or two for them to try something different is a good value. This is an excellent option for families with differing views on what food to order.

Donate: LTOs with a charitable component tend to inspire customers to act right. Whether you donate a portion of your proceeds or ask customers for extra contributions, it’s easy to win. Your customers will feel good about helping a cause they care about.

Comfort: As seasons change, so do comfort foods. LTOs with timely offers will keep your menu fresh all year round. This also saves customers from becoming restless when searching for comforting tastes and textures.

Celebrate: Perhaps one of your staff members came up with a fantastic event- or holiday recipe. Why wait? Add it to your LTO list (and show off your employee by naming the LTO after them).

Introduction: Customers are hungry for exclusivity, and the latest par-baked Alive & Kicking crusts satisfy this need.

Crunch-Time Cheddar Thin Crusts are bursting with cheddar cheese flavor.

Italian Heritage Crusts features a robust and flavorful recipe with a hint of garlic and a tempting texture.

The Cheese-Stuffed Pizza Crust is a delicious combination of standard thickness with a rope of mozzarella cheese wrapped in the outer edge.

The popularity of pizza continues to grow despite and because of the pandemic. Pizzerias and their store equivalents can help you keep up with the competition. Keep your category relevant using customer preferences and products like those in our Pizza Crust Types Comparative Guide. Download your copy by clicking the button below!

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