Customers want more than just the convenience of picking up a slice or whole pizza at a store or deli when they crave pizza. Customers wish for an unforgettable pizza experience, from the visual appeal and aroma to every delicious bite to the texture and taste.
While low-cost, commodity pizzas can fill your stomachs, high-quality pizzas that are made with premium ingredients and crusts will satisfy your customers’ higher expectations. Which one would you prefer to be known for?
These tips will help you make premium pizza your customers love and want to buy more.
Tops in toppings
Customers’ pizza dreams are made of fresh vegetables, meats, and cheese from peak season. As much as the experience of eating pizza, it’s also a pleasure to see quality ingredients placed on a baked crust.
You may be tempted to add more toppings. Be aware that food costs can rise faster than you anticipated. Profitability is achieved by following the industry standard that food costs should not exceed 28-30% of gross sales 1. Weighing toppings, and following these best practices are crucial to success. Be generous but be aware of your financial limits.
If your premium pizza fails, profitability can be acceptable. Fresh vegetables and meats have more moisture than their dehydrated counterparts. Not accounting for this can cause problems with pizza quality. More water can lead to soggy crusts, a sure-fire turnoff for customers.
Par-baked pizza is the best type of crust to use with fresh toppings. Par-baked crusts can be partially pre-baked to reduce baking times. Watery toppings and other moisture-laden toppings cannot sit on the crust and soak the dough for long periods. There are no soggy crusts, and many satisfied customers.
These crusts should be a must-have
The Alive & Kickin’ par-baked pizza doughs are more than just strong enough to handle fresh ingredients’ unique properties and characteristics. You have the option to make premium pizzas with a variety of thicknesses and flavor profiles. This also communicates to your customers that this is not a commodity pie.
Think of the good, customer-pleasing possibilities that are possible with:
- These authentic wood-fired crusts are baked in a lava stone deck oven over a real wood stove. To achieve an authentic look and flavor, all you need is a final bake in a non-high heat oven.
- Par Baked Crusts are the best in convenience and ease-of-handling, while also offering a variety of flavors, sizes, and shapes.
- Signature Croûts take your recipe or crust idea from vision to a versatile reality for custom premium pie, limited-time offerings and appetizers.
Pizza lovers are discerning. They want to maintain quality and convenience. Excellent pizza must be top-notch. You can ensure it’s done by using high-quality ingredients and the best pizza crusts for your oven, vision, or offerings.
Make informed decisions with the pie toppings portions guide and other product information in our resource, Which Crusts Are Best for Your Pizza Oven? Click below to get your copy.